Le Flair Studios and Fashion — Why?

Streetwear

September 17, 2024

6 min. read

Le Flair Studios was created to act as a medium for people to express their individuality and true selves. The concept of "flair" has been a guiding force in the life of its founder, Mario Goic, starting from a video game he loved as a kid and becoming a major part of his football career. Flair helped him navigate adversity and find calm during challenges. In a world where efficiency and quantification often overshadow personal expression, Mario wanted to build a space where individuality can truly thrive.

Le Flair Studios embodies this personal insight by recognizing clothing as a powerful form of self-expression. Our brand offers a platform for people to embrace their unique qualities. I aim to create a safe space for those who have faced challenges but remain true to themselves and their flair.

Clothing is not just a garment that covers your body, it can carry depth and significance, reflecting history and personal expression. Clothing is the first thing people see, helping to form first impressions. This connects to the idea behind Le Flair Studios: we wanted to use something that is closest to the body and can transfer what’s inside to the outside. Wearing Le Flair Studios means choosing to represent yourself and showing that you are part of a community of like-minded individuals who value self-expression. Wearing Le Flair Studios is also a sign of rebellion, especially in today’s world, where there is an increased focus on automation, efficiency, and profit. Self-expression and embracing individuality challenge these ideas.

With so many categories in fashion, why streetwear?

Streetwear, by definition, is "casual clothing of a style worn especially by members of various urban youth subcultures." Streetwear is from the people and for the people, and Mario Goic has a personal connection to this world. Growing up in a small town in Austria with limited resources, he found a deep bond with street culture, which has always been a significant part of football, and therefore, his life. Streetwear and football share a similar DNA—both emerged from humble beginnings and are deeply connected to urban culture.

Streetwear fashion blends elements of sportswear, skate culture, and music influences. Its key features include comfortable and oversized silhouettes, graphic T-shirts, hoodies, sneakers, and accessories like caps. The rebellious nature of streetwear aligns naturally with the ethos of Le Flair Studios. The concept of “flair” is often most visible in street environments—whether it’s playing football with a paper ball taped together and the goals are two shoes or playing jump-rope with 2 towels. It represents living freely and creatively, using minimal resources to express imagination.